Privacy Policy

At Pearson Family Dentistry, your privacy is extremely important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, contact our office, or receive services at our practice. By using our website or communicating with us, you consent to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

Personal Information

Information you voluntarily provide, such as:

  • Name
  • Date of birth
  • Address
  • Phone number
  • Email address
  • Insurance information
  • Medical and dental history
  • Appointment history

Non-Personal / Technical Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type
  • Device type
  • Pages viewed
  • Time spent on the site
  • Cookies and tracking data

We do not knowingly collect information from children under the age of 13 without parental consent.

2. How We Use Your Information

We use your information to:

  • Schedule and manage appointments
  • Provide dental treatment and follow-up care
  • Verify insurance coverage
  • Send reminders, updates, and important notices
  • Improve our website and services
  • Maintain accurate patient records
  • Communicate with you about your treatment plan or inquiries

We do not sell or rent your personal information to third parties.

3. HIPAA Compliance

Pearson Family Dentistry complies fully with the Health Insurance Portability and Accountability Act (HIPAA).
Your protected health information (PHI) is:

  • Stored securely
  • Accessed only by authorized team members
  • Shared only for treatment, payment, or healthcare operations

We will only disclose your PHI in accordance with HIPAA guidelines or when legally required.

4. How We Protect Your Information

We implement administrative, technical, and physical safeguards to protect your information, including:

  • Secure servers and encrypted data
  • Password-protected systems
  • Staff training on privacy protocols
  • Limited access to sensitive information
  • Industry-compliant recordkeeping

While no system is completely immune to risk, we are committed to maintaining the highest privacy and security standards.

5. Sharing Your Information

We may share your information only in the following circumstances:

With Your Authorization

When you provide written consent.

For Treatment & Care

Sharing information with specialists, labs, or pharmacies involved in your care.

For Payment Processing

Submitting claims to your dental insurance provider.

For Healthcare Operations

Quality improvement, audits, or accreditation activities.

As Required by Law

Court orders, subpoenas, public health reporting, or other legally mandated disclosures.

We do not share your information for marketing purposes without your explicit consent.

6. Cookies & Website Tracking

Our website may use cookies and tracking tools to:

  • Improve user experience
  • Analyze website performance
  • Personalize content
  • Support online appointment requests

You can disable cookies in your browser settings if you prefer.

7. Third-Party Links

Our website may include links to external sites (insurance providers, educational resources, social media, etc.).
We are not responsible for the privacy practices or content on these external websites.

8. Your Rights

You have the right to:

  • Request access to your dental/medical records
  • Request corrections to inaccurate information
  • Request limitations on how your information is used
  • Request confidential communications
  • Request a copy of this Privacy Policy
  • File a complaint if you believe your privacy rights have been violated

To exercise these rights, contact our office directly.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with the revised “Last Updated” date.

10. Contact Us

If you have questions about this Privacy Policy or need to request access to your information, please contact us:

Pearson Family Dentistry
📍 307 E Ovilla Rd, Ste 400, Red Oak, TX 75154
📞 (972) 576-0602
📧 info@pearsondds.com